stories are like air or blood or love — vital.

My work spans hospitality, travel, real estate, and consumer goods, from local to global brands. I’ve strategized naming for restaurants, rebrands for hotels, and stories for a variety of brands. I’ve written copy for websites, brochures, ads, emails, and even a colouring book. I’ve also positioned and/or written copy for over 500 real estate developments of all kinds across North America. 

Some projects remain confidential and others are simply not listed here. If you don’t see an example of what you’re looking for, please ask.

If you haven’t already browsed my services, click below…

FAIRMONT SAN FRANCISCO

Hotel

Strategy

San Francisco, CA

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FAIRMONT CHATEAU LAKE LOUISE

Hotel + Wellness Facility

Strategy + Copywriting

Lake Louise, Alberta

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FAIRMONT CHATEAU LAKE LOUISE MAGAZINE

Hotel + Wellness Facility

Editorial Direction + Content Writing

Lake Louise, Alberta

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JOIEFARM WINERY

Hospitality + Beverage

Strategy + Copywriting

Naramata, BC

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OMBRE

Hospitality

Copywriting

Tofino, BC

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NOT TOO SWEET

Beverage

Strategy + Copywriting

Vancouver, BC

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ETHOS

Real Estate

Strategy + Copywriting

Burnaby, BC

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BASSANO

Real Estate

Voice Guide + Copywriting

Burnaby, BC

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CYPRESS ESTATES

Real Estate

Strategy + Copywriting

West Vancouver, BC

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RATANA

Furniture

Strategy + Copywriting

Vancouver, BC

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MA FOLIE

Jewelry

Naming + Copywriting

Vancouver, BC

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INTO THE WILDERNESS

Travel

Copywriting

Global

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Enough about me. I’d like to hear about you. Let’s talk about your brand and your vision, and how we can use strategic positioning, storytelling, and language to make you unforgettable. Speak soon…