tell stories that touch people
A CURATED SELECTION OF MY WORK — FROM BRAND STRATEGY TO WRITING.
While I primarily focus on “places”, I also work with other brands when the fit is right. It’s all about collaborating with great people to tell compelling stories — no matter the what or where.
TRAVEL + HOSPITALITY
FAIRMONT SAN FRANCISCO
Hotel
Brand Strategy
Location: San Francisco, CA
Contracted by: Toolbox Design
FAIRMONT CHATEAU LAKE LOUISE
Hotel + Spa
Brand Strategy + Copywriting + Content
Location: Lake Louise, Alberta
Contracted by: Toolbox Design
REAL ESTATE
A note on real estate: Throughout my career, I have positioned and/or written copy for over 500 master-planned communities, boutique townhome and condo developments, luxury towers, and rental apartments in Canada and the US. Today, I limit how many real estate projects I take on — prioritizing those that value creativity, storytelling, and building a strong strategy and messaging framework.
ETHOS
Real Estate
Brand Strategy + Copywriting
Location: Burnaby, BC
Contracted by: Toolbox Design
BASSANO
Real Estate
Messaging Framework + Copywriting
Location: Burnaby, BC
Contracted by: Free Agency Creative
OTHER BRANDS
The above is only a small selection of my branding and copywriting work. Contact me to see more and to chat about your story.
