Branding and Writing for Places

A PLACE IS A BREATHING THING. VIBRATING WITH PERSONALITY, ENERGY, AND STORY. STORIES ALREADY THERE TO BE FOUND AND STORIES YET TO BE WRITTEN. AN EXPERIENCE FOR HUNGRY SENSES OR A SETTING FOR CONNECTION. SOMEWHERE YOU CAN BECOME ANOTHER PERSON OR REALIZE WHO YOU’VE ALWAYS BEEN. WHERE IT’S POSSIBLE TO CHANGE THE TRAJECTORY OF LIFE OR SIMPLY CHANGE A MOOD. TO BE IN A PLACE IS TO BE ON A JOURNEY.

THE JOURNEY BEGINS WITH DETAILS THAT EVOKE A FEELING. LIKE THE MAGNETIC STORY ON A WEBSITE THAT REELS IN A FUTURE GUEST. OR THE EMOTIVE LANGUAGE WRITTEN IN A PROMOTIONAL EMAIL — SO ALLURING IT’S FORWARDED TO A FRIEND. OR MAYBE THE UNEXPECTED QUESTION PRINTED ON A BAR NAPKIN THAT GETS TWO PEOPLE TALKING. BE MEANINGFUL AND MEMORABLE WITH YOUR WORDS TO PULL PEOPLE INTO THE JOURNEY.

branding & writing that pair places with people

Arouse wonder through strategic positioning, storytelling, words, and language — while cultivating brand loyalty and inspiring sales.

Studio Telltale specializes in matchmaking people with places — the hotels, travel destinations, wineries, eateries, and other immersive spaces where we connect deeply with life.

Hi. I’m Sandra O’Connell. I provide branding and storytelling services supported by almost 20 years of marketing and writing experience.

the “studio”

I’m not a studio in the traditional agency sense — a bunch of creatives buzzing in a brick-walled, downtown loft. It’s just me here. And my imagination.

My studio is more akin to a whimsical shed at the edge of an overgrown garden (think: wildflowers and long grasses), or a book-lined nook tucked away in a brownstone that, if you crane your neck up, you can see through a window from the sidewalk of a West Village street.

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