a chemistry between creativity & strategy
persuasive copy that inspires sales and loyalty
When the strategy is right, it may only take one (poetic, playful, seductive, clever, or plain) sentence to cause a positive emotional reaction and influence an action. It’s all about clearly defining the audience, shaping a personality, and telling a story with the right words. It’s a formula that blends strategy with creativity, educates and entertains, and appeals to both emotions and rationale. It’s not simply writing.
speak to & seduce your audience with consistency & clarity
BRANDING
Audience Personas, Tone of Voice, Storytelling Opportunities, Positioning Statement, Language Use, Brand Story, Naming, Brand Audit, etc.
This verbal story foundation drives visual branding, marketing copy, guest experience, internal culture, and on and on. You can’t effectively build a business or sell a product without it.
COPYWRITING
Taglines, Websites, Signage, Ad Campaigns, Emails, Packaging, Brochures, Copy Audit, etc.
These are the words you use to sell your product. The persuasion. The seduction. The hook. I find the magic balance between selling, educating, connecting, and entertaining — copy that provokes action.
CONTENT
Editorial Direction. Brand Magazines, Blogs, Video Scripts, Newsletters, etc.
Your content supports and grows your brand. This language doesn’t necessarily ask your audience to buy. Rather, it does the essential job of building loyalty and reputation.
Let’s chat about your brand’s personality and messaging, and how you can better connect with your audience.
