My work spans hospitality, travel, real estate, and consumer goods, from local to global brands. I’ve strategized naming for restaurants, rebrands for hotels, and stories for a variety of brands. I’ve written copy for websites, brochures, ads, emails, and even a colouring book. I’ve also positioned and/or written copy for over 500 real estate developments of all kinds across North America. 

Some projects remain confidential and others are simply not listed here. If you don’t see an example of what you’re looking for, please ask.