I’M ENGAGED BY / COLLABORATE WITH IN-HOUSE TEAMS, CREATIVE AGENCIES, AND MARKETING FIRMS. 

Below is a curated selection of my work — from brand strategy to copywriting.

While I primarily focus on “places” (such as destinations, hotels, wineries, etc.), I also work with other brands when the fit is right. It’s all about collaborating with good people.

My career began in real estate, and I have positioned and/or written copy for over 500 master-planned communities, boutique townhome and condo developments, luxury towers, and rental apartments in Canada and the US. 

Today, I limit the number of real estate projects I take on — prioritizing those that value creativity, storytelling, and setting a strong verbal foundation for the lifecycle of the project.