A BRAND IS NOT A LOGO OR A TAGLINE — IT’S A WORLD OF EXPERIENCES AND PERCEPTIONS BUILT SYSTEMATICALLY FOR A SPECIFIC AUDIENCE. THE STRONGEST BRANDS UNDERSTAND THEIR AUDIENCES, TELL CAPTIVATING STORIES*, AND SPARK EMOTIONAL CONNECTIONS. THEY STAY TRUE TO THEIR VALUES AND PERSONALITY — COHESIVE ACROSS EVERY TOUCHPOINT. THEY CONTINUALLY CULTIVATE TRUST AND LOYALTY. AND THEY’RE CURIOUS, UNAFRAID TO EVOLVE.
SPINNING STRATEGY AND CREATIVITY TOGETHER, I PARTNER WITH BRANDS AND AGENCIES TO CREATE MEMORABLE WORLDS THAT MOVE PEOPLE.
speak to and seduce your audience with clarity and cohesion, wonder and joy
A brand world is like a constellation — a collection of stars positioned just right to form a story clearly visible in the sky. In creating these worlds, I focus on the strategy and the stories and the words.
If required, I can also bring in a visual design team to keep world creation in one place.
It all starts with a conversation.
Brand Strategy
Naming
Verbal Identity
Voice Guide
Messaging Framework
Content Strategy
Editorial Direction
Brand Audit
Copywriting:
Websites
Landing Pages
Product Descriptions
Packaging
Email Marketing
Content Writing:
Newsletters
Brand Magazines
Short Film Scripts
Other Wordy Things
Let’s start creating your brand’s world or adding to the one you already have.
And let’s get your audiences feeling something good.
P.S.
“Brain scans are revealing what happens in our heads when we read a detailed description, an evocative metaphor, or an emotional exchange between characters. Stories, this research is showing, stimulate the brain and even change how we act in life.”
— Annie Murphy Paul, “Your Brain on Fiction”; The New York Times; March 17, 2012
