LIKE TAYLOR SWIFT OR LYKKE LI, I KNOW PLACES. BEFORE I TURNED 10 YEARS OLD, I HAD ALREADY LIVED IN THREE COUNTRIES, FIVE CITIES, SEVEN HOMES, AND A HANDFUL OF HOTELS. PLACES MADE AN IMPRESSION.

My unconventional upbringing was just the start of a journey through places.

I completed a Bachelor of Commerce degree at the University of British Columbia’s Sauder School of Business, and promptly flew to Melbourne to experience somewhere different for a year — there, I worked in sales for one of Australia’s leading film distributors.

When I returned to Vancouver, I began a career in real estate investment. I spent years supporting one of Canada’s top brokers, marketing iconic national properties, including retail and hotel portfolios, that totaled billions of dollars in sales. 

On the side, I co-created a “secret” blog, Tales from a Bar Stool, about bars and the people we met there. We grew a large, dedicated following through strategic media relations, brand partnerships, and social media planning. My writing career expanded to include lifestyle and travel assignments for various digital and print media — I traveled to and wrote about Norway, Prague, Paris, Los Angeles, and Guatemala. In 2012, I was named one of the National Post’s Vancouver “Worthy 30”.

Restless with curiosity and creativity, I left my corporate career to shape a freelance one as a brand strategist and copywriter. This also gave me more freedom to travel, to discover more places. Today, I partner with brands and creative agencies as Studio Telltale.

I’ve also written screenplays and self-published a story series. My short film script, THE ONLY ONE, was a finalist in Soho House’s Script House competition in 2018. And my feature screenplay, LUNA, has placed in several competitions.

I currently sit on Soho House’s Cities Without Houses Vancouver committee, working to shape and nurture our local creative community.

Sandra O'Connell - photo by Kristine Cofsky

My professional storytelling history is 20 years deep — FROM SALES AND MARKETING, TO JOURNALISM AND SCREENWRITING, TO BRANDING AND COPYWRITING. THIS expertise offers brands a multi-disciplinary approach AS WE WORK TOGETHER TO CONNECT WITH audiences, DIFFERENTIATE FROM COMPETITORS, and tell stories.

telltale signs of a telltale

I embody the below beliefs in my everyday life, and I’ll breathe them into your brand.

HUMAN CONNECTION

Human connection can’t be replicated by a machine. Humans connect to human stories. We’re hungry for them. They show us we belong.

CREATIVITY

Creativity engages, innovates, and captivates. It asks you to stretch your mind and think in other dimensions. More than a tool, it’s a superpower.

WONDER

Wonder shows us the beauty all around. It’s the most exquisite emotion (outside of love, of course). It tunes us in to a greater world and it keeps the soul tingling.

CURIOSITY

Curiosity expands life. There’s learning, growth, and rabbit holes filled with treasures for those who wish to explore and discover. It starts with simple questions.