My curious, creative spirit is backed by a business foundation — a Bachelor of Commerce degree, majoring in Urban Land Economics, from the University of British Columbia’s Sauder School of Business.

Inspired by the travels of my childhood, I moved to Melbourne after university, where I worked in sales for one of Australia’s leading film distributors. Back in Vancouver, I began a career in real estate investment, supporting one of Canada’s top brokers and marketing his listings — iconic national properties, including retail, residential, and hotel portfolios, that totalled billions of dollars in sales.

On the side, I co-created a “secret” blog, Tales from a Bar Stool, about bars and the people we met there. We grew a large, dedicated following through strategic media relations, brand partnerships, editorial approaches, and social media planning. It was a surprise success — we even got follows on Twitter from Ryan Gosling and Jimmy Fallon.

My writing career expanded to include lifestyle and travel assignments for various digital and print media — I traveled to and wrote about Norway, Prague, Paris, Los Angeles, and Guatemala. In 2012, I was named one of the National Post’s Vancouver “Worthy 30”. The Province Newspaper and then the Vancouver Sun hired me to author a regular blog series.

Restless with curiosity and creativity, I left my corporate career to shape a freelance one as a brand strategist and copywriter. Years later, this has evolved into Studio Telltale. And today, I help brands create storied worlds for their audiences to explore and fall in love with.

I’ve also written screenplays and self-published a story series. My short film script, THE ONLY ONE, was a finalist in Soho House’s Script House competition in 2018. And my feature screenplay, LUNA, has placed in several competitions.

I currently sit on Soho House’s Cities Without Houses Vancouver committee, working to shape and nurture our local creative community.