BEFORE I TURNED 10 YEARS OLD, I HAD ALREADY LIVED IN THREE COUNTRIES, FIVE CITIES, SEVEN HOMES, AND A HANDFUL OF HOTELS. THIS UNCONVENTIONAL UPBRINGING SPARKED A COLOURFUL IMAGINATION. AND IT INFLUENCED MY CURIOSITY FOR PEOPLE, PLACES, CULTURE, AND STORIES.

My curious, creative spirit is backed by a business foundation — a Bachelor of Commerce degree from the University of British Columbia. Inspired by the travels of my childhood, I moved to Melbourne after university, where I worked in sales for one of Australia’s leading film distributors. Back in Vancouver, I began a career in real estate investment, supporting one of Canada’s top brokers and marketing iconic national properties, including retail and hotel portfolios, that totaled billions of dollars in sales. 

On the side, I co-created a “secret” blog, Tales from a Bar Stool, about bars and the people we met there. We grew a large, dedicated following through strategic media relations, brand partnerships, and social media planning. It was a surprise success. And my writing career expanded to include lifestyle and travel assignments for various digital and print media — I traveled to Norway, Prague, Paris, Los Angeles, and Guatemala. In 2012, I was named one of the National Post’s Vancouver “Worthy 30”.

Restless with curiosity and creativity, I left my corporate career to shape a freelance one as a brand strategist and copywriter. Years later, this has evolved into Studio Telltale. And today, I help brands create storied worlds for their audiences to explore and fall in love with.

I’ve also written screenplays and self-published a story series. My short film script, THE ONLY ONE, was a finalist in Soho House’s Script House competition in 2018. And my feature screenplay, LUNA, has placed in several competitions.

I currently sit on Soho House’s Cities Without Houses Vancouver committee, working to shape and nurture our local creative community.

My professional storytelling history is 20 years deep — FROM SALES AND MARKETING, TO JOURNALISM AND SCREENWRITING, TO BRANDING AND COPYWRITING. THIS expertise offers brands a multi-disciplinary approach AS WE WORK TOGETHER TO CONNECT WITH audiences, DIFFERENTIATE FROM COMPETITORS, and tell stories.

telltale signs of a telltale

I walk through life with the below beliefs ever present, and I’ll breathe them into your brand, too.

HUMAN CONNECTION

Human connection can’t be replicated by a machine. We’re drawn to real, human stories — the ones that move us, shape us, and remind us we belong.

CREATIVITY

Creativity engages, innovates, and captivates. It asks you to stretch your mind and think in other dimensions. More than a tool, it’s a superpower.

WONDER

Wonder reveals the hidden magic in the everyday. As exquisite an emotion as love, it tunes us in to a greater world and keeps us feeling alive and tingling.

CURIOSITY

Curiosity expands life. There’s the opportunity to learn, grow, explore, and discover in every moment. Ask questions and the treasures follow.