I’VE ACCUMULATED CLOSE TO 20 YEARS OF CREATIVE EXPERIENCE. THE DEPTH OF MY STORYTELLING HISTORY — FROM MARKETING TO JOURNALISM TO COPYWRITING TO BRANDING TO SCREENWRITING — STRENGTHENS BRANDS.

so, why places?

Like Taylor Swift or Lykke Li, I know places.

Before I turned 10 years old, I had already lived in three countries, five cities, seven homes, and a handful of hotels. Places made an impression.

After achieving a Bachelor of Commerce from the University of British Columbia, I started my professional career in residential development and then commercial real estate investment. In the latter, I supported one of Canada’s top brokers, producing marketing materials for iconic national properties that totaled billions of dollars in sales. 

On the side, I co-created a “secret” blog, Tales from a Bar Stool, about bars and the people I met there. Its success led to writing lifestyle and travel articles for Canadian, and a few American, publications. In 2012, I was named one of the National Post’s Vancouver “Worthy 30”.

I left my corporate career behind to shape a freelance one. Blending together my marketing and creative writing experiences, I transitioned to brand strategist and copy consultant. This also gave me more freedom to travel, to discover more places.

Just over a decade after setting out on my own, I put a name to my branding and copywriting work: Studio Telltale.

In addition to writing for clients, I’ve also written screenplays and self-published a story series on Substack. My short film script, THE ONLY ONE, was a finalist in Soho House’s Script House competition in 2018. And my feature screenplay, LUNA, has placed in several competitions.

I currently sit on Soho House’s Cities Without Houses Vancouver committee, working to shape and nurture our local creative community.

Sandra O'Connell - photo by Kristine Cofsky

telltale signs of a telltale

LIVING AND WRITING WITH THE BELOW SET OF BELIEFS, I TURN PLACES (PRODUCTS, TOO) INTO STORIES WORTH EXPERIENCING.

THIRST

Stories are like air or blood — vital. The appetite to share and receive them is an intrinsic part of being human.

WONDER

The choreography of story and words has the power to stir awe. And everyday wonder keeps the soul alive.

CREATIVITY

Stay memorable by sculpting language in unexpected ways, circumventing cliches, and mining a variety of sources.

CURIOSITY

Curiosity (about people, love, fear, pain, desire...) brings us closer to one another and opens up how we see the world.