ethos
Anthem’s Metrotown evolution continues with the development of Ethos, a residential tower on the edge of the city centre in an emerging neighbrouhood.
I was hired by Toolbox to shape the verbal brand strategy, present names, and create copy for the marketing deliverables. This was a unique project in that we pushed beyond what’s expected in real estate storytelling, crafting a narrative that spoke to finding the truest version of the self, in an evocative yet approachable tone.
CONTRACTED BY: Toolbox Design
out of many, one
ONE RESIDENCE. ONE LIFE. ONE ETHOS.
In a city of untold places and experiences, one residence stands unique. Amongst thousands of lives, you emerge as one individual. A character shaped by principles — your ethos. Directed by the values of a proven Metrotown placemaker, Ethos is a quintessential residence by Anthem.
THE WORLD WITHIN IS INFLUENCED BY THE WORLD BEYOND
A serene collection of homes at Metrotown’s eastern gateway reflects and shapes who you are. A place where life is nourishing, diverse, beautiful. Where nature is expressed in natural materials, greenery and water features. A home with an innate elegance.
guided by an ever-present muse
A symbol of purity.
In its quiet enclave,
Ethos signals you
to breathe.
To clear thoughts.
To move instinctively.
To simply be.
your truest self emerges at home
The inner sanctum is where other worlds fall away. The mask drops. You become who you are meant to be. A creator of your own reality — in generous spaces that accentuate livability and style.
WARM, NATURAL MATERIALS EXHIBIT SUBSTANCE AND LONGEVITY
Rejuvenate within a walk-in shower, complete with a tiled niche and both rainfall and wand shower fixtures. A millwork vanity with under-cabinet lighting and contains an abundance of storage below. An emotive, timeless and soothing experience.
