joiefarm winery
Just a few hours away from British Columbia’s coastline, lies an award-winning wine region that rivals Napa Valley — the Okanagan. Here, JoieFarm Winery is perched in an intimate area called Naramata Bench. The 20-year-old winery was ready to revisit its stories, and engaged The Fold Branding Collective to help out. I was then contracted by The Fold to craft a repositioning strategy and write an updated brand story.
Although we didn’t work directly with JoieFarm on their website redesign, much of the copy now in place was extracted from our brand strategy and guidelines document.
CONTRACTED BY: The Fold Branding Collective
wines that inspire west coast wonder
Belly laughs between friends and strangers. Tall, graceful mountains kissing the sky. Moonlit dancing in a lavender field. A hypnotic lake mirroring blues and greens. Delicate wildflowers dewy with rain. Summer peach juice dripping down chins.
Did you think you were just drinking wine? Mais non, mes amis. You’ll taste West Coast joie de vivre, too.
JoieFarm Winery is perched on an intimate loop of Naramata Bench. And our vineyards are peppered throughout the Okanagan. On paper, we’re grape farmers and winemakers. In our hearts, we’re pursuers and merchants of West Coast wonder and beauty.
There are only a few of us — we could fit in a canoe (or two!) — but we’re big on quality, knowledge, and doing the right thing.
Splash and swirl and sip a white, rosé, or red. Preferably with food and friends. Feel laid-back, zest-of-life vibes. Oh, and super-fresh, aromatic, juicy touches, too. Our most-loved, consistently delicious white, A Noble Blend, gets along with anything and everything — which is why it’s the #1 white wine around.
A visit to our charming farmhouse tasting room on Naramata Bench gives you a glimpse of the beauty we experience every day. And it’s where we can witness your wonder, when you see it and taste it at once.
The true art of good living is surrounded by people — sharing stories, cheering each other on, being together, with some bisous here and there. That’s beauty. And that’s what we and our wines are all about.
Get swept away in a moment, wherever you may be, with a glass of JoieFarm wine.
