ma folie
I was contacted by Cathy Shen to name her new jewelry line — unique, handcrafted gemstone rings evoking European modernism and casual elegance.
I presented a selection of names aligned with her company’s values, personality, and story (a branding agency had previously been engaged to conduct a brand strategy).
And she chose: Ma Folie.
I then went on to write web copy and name her initial launch of ring products.
After a discovery session with Cathy, the owner of Ma Folie, I set out to present a selection of names that felt stylish, confident, empowering, elegant, somewhat playful, and authentic.
I began with three categories to focus on while brainstorming names: Garnishes / Ornamentation, Time / Journeys, and Love. Along with the chosen name, Ma Folie, other names proposed during the first round included: Maraschino, Epocha, and Bateau.
ma folie: my madness
Because love is a bit mad, dizzying, and consuming — a madness of the best kind.
Product names were imagined based on this notion of love madness, and include: Fizzy, Blissed Out, Piqued, In the Clouds, Lost for Words, Moonstruck.
Find more product names HERE.
tradition reimagined
LIKE THE CONTENTS OF A LOVE LETTER, THESE RINGS ARE UNIQUE TO YOU AND YOUR LOVER.
“An engagement ring is symbolic of the mad love between two people. Ma Folie, which translates from French to “my madness”, is a tradition reimagined. Gemstones celebrate individuality, elegance, and beauty. We handle your love with care. Love madly — in your own modern way.”
