branding & writing that pair places with people

Arouse wonder through storytelling, words, and language — while strategically cultivating brand loyalty and inspiring sales. 

Studio Telltale specializes in matchmaking people with places — the hotels, travel destinations, homes, wineries, eateries, and other immersive spaces where they deeply connect with life. When it’s the right fit, I also take on work for products and lifestyle brands unrelated to places. 

Hi. I’m Sandra O’Connell. And I run this one-woman, brand-storytelling shop.

BRAND STRATEGY & POSITIONING | BRAND VOICE | BRAND STORY | NAMING | TAGLINES | COPYWRITING | CONTENT WRITING | etc.

Fairmont Chateau Lake Louise

portfolio

Into the Wilderness
Fairmont San Francisco

I’ve had the fortune to partner with some lovely humans who create and celebrate places. My work is completed in collaboration with creative agencies, marketing firms, and/or in-house teams.

Woodland Block Vancouver