Set on West Vancouver’s mountainside, Cypress Estates will be Beedie Living’s most luxurious masterplan community.
Partnering with Theorem Design, we presented a strategy to uniquely position the project in a more challenging market. This included: naming, refreshed story pillars, voice development, a tagline and positioning statement, and a brand story. From here, Theorem developed the visual identity.
I went on to create a story for the teaser website, which is a precursor for the announcement of their first tower within the community.
CONTRACTED BY: Theorem Design
Ascend living at Cypress Estates and breathe a new air.
Beedie Living introduces a residential experience that changes your perception of what it means to live mountainside in West Vancouver’s British Properties.
This collection of tower communities neighbours the future Cypress Village—where shops, restaurants, and services will cater to a full life. Routes leading to more destinations and urban centres are only a scenic curve away from home.
Life is defined by breathtaking ocean panoramas, forested landscapes, resort-style wellness amenities, and close connections. It’s a life best described as “having it all”.
