not too sweet
Not Too Sweet had been on the market for a few years and they’d gained a loyal following — but it was time to take their Vancouver craft soda brand to the next level. They engaged Toolbox Design to rebrand its quirky, cool sodas.
Toolbox contracted me to collaborate on an updated brand strategy, including audience personas, brand values, key pillars, tone of voice, and story.
From the strategy, Toolbox’s design team created the nostalgic visual branding, and I wrote package messaging for each soda flavour. Copy from the strategy was then used for the revamped, super fun website.
CONTRACTED BY: Toolbox Design
one-of-a-kind,
out-of-this-world
flavours
Not Too Sweet started in a kitchen. No, wait, back it up, that’s a lie.
It all went down in Germany — bodies melting in a heatwave and dying for something cold to drink. Not water. Not pop. Nothing average. We needed something with life!
Enter: a craft cola. Bam. It iced us to our bones and electrified our spirits. Listen, we’re not into stealing ideas, but… we stole the idea. We wanted to share this amazing breed of delicious, refreshing, super-chill beverage with everyone we know and everyone we don’t.
Then came the kitchen back at home, the hundreds of failed recipes, the sticky apartment, an obsession with taste and quality, and finally a winner. We took it to the farmers’ market, people were into it — “it’s not too sweet!” — and a name was born.
The love for our cola went to our heads — so we tested more flavours. Our craft sodas are classic, spicy, fruity, and fizzy. They’re not like anything else you’ll pour down your throat. They can keep up with your good times. They’ll satiate your thirst for adventure. And they’re totally crush-worthy.
something completely different for your taste buds…
A GANG OF CRAFT SODAS THAT COME WITH FUN FLAVOURS AND A PEP FOR YOUR STEP
We kind of fancy ourselves as soda scientists when it comes to creating flavours. We concoct revolutionary tastes and we don’t stop experimenting until they’re perfect — like nothing else out there. Fancy some freaky Fizzy Lemonade? Luscious Lychee? Ginger with gusto? We got you covered. Our craft sodas swing from classic to spicy to fruity to fizzy. They’re different from all the rest, and it’s all in the name — they’re not too sweet. We make sure our sodas live up to your good times.
FIZZY LEMONADE
A citrus zing that won’t leave you bitter. Best consumed while working weekends.
LYCHEE LEMONADE
A juicy mouthful you can’t get enough of. We won’t tell your better half.
ROOT BEER
A yummy nurturing vibe. But no match for your attachment issues.
GINGER BEER
A hot, hot heat that’ll quickly cool – just like your ex.
COLA
A taste that’s loyal to a classic. Unlike that “friend” who spills your tea.
